PVA 30-Day Marketing Plan
Confidential — Founder Use Only

30-Day Launch Plan

A step-by-step playbook to reach 100 subscribers in your first month — without a marketing team or a big budget.

100

Target Subscribers

in 30 days

~500

Trial Starts Needed

at 20% conversion

$600

Paid Ads Budget

total ($20/day)

Days 1–7

Week 1: Foundation & Seeding

Set Up Your Channels (Days 1–2)

  • Create @projectverseapp on Instagram and a Facebook Page
  • Post a LinkedIn announcement from your personal profile — use your real name for credibility
  • Set up a free Beehiiv or Mailchimp email list with a simple signup link in the site footer

Personal Network Blitz (Days 3–4)

  • Message every property investor, renovator, builder and developer you personally know
  • Send a direct, personal message — not a broadcast. Aim for 30–50 messages
  • Expected: 10–20 trial starts from warm contacts

Content Foundation (Days 5–7)

  • Post 1: "The problem I had managing 3 renovations on spreadsheets" — personal story
  • Post 2: 60-second screen recording of the Deal Analyser in action (Reel/video)
  • Post 3: Spreadsheet chaos vs PVA dashboard — before and after comparison

Days 8–14

Week 2: Community Infiltration

Facebook Groups — Highest ROI Channel

  • Join: "Australian Property Investors" (400K+ members), "Renovate for Profit Australia", "Real Estate Investing Australia"
  • DO NOT post ads. Post genuine value: share your feasibility formula with a PVA screenshot
  • End with: "I built a tool that does this automatically — happy to share if anyone's interested"
  • Aim for 2–3 posts per group. Respond to every comment personally

Reddit

  • Post on r/AusPropertyInvestors and r/AusFinance
  • Title: "I built a property project management app for Australian investors — here's why"
  • Be honest and detailed. No hard sell. Link to the site at the end

Days 15–21

Week 3: Paid Amplification

Facebook & Instagram Ads — $10–15/day

  • Audience: Australia, 28–55, interests: property investment, renovation, construction
  • Ad creative: 30-second screen recording of the Dashboard or Deal Analyser
  • Copy: "Running property projects off spreadsheets? Here's what you're missing." → CTA: Try Free for 7 Days
  • Run 2 ad variants, kill the lower performer after 4 days

Google Ads — $10/day

  • Keywords: "property project management software australia", "renovation budget tracker australia"
  • "property development software australia", "construction budget app"
  • Send all traffic directly to the homepage

Days 22–30

Week 4: Partnerships & Social Proof

Micro-Influencer Outreach

  • Find Australian renovation and property accounts on Instagram and TikTok (5K–50K followers)
  • DM: "Free lifetime access to PVA in exchange for an honest review post. No script, just genuine feedback."
  • Target 10 accounts — aim for 3–5 to post

Podcast Outreach

  • Target: The Property Podcast, Pure Property Podcast, Aus Property Investors
  • Email the host with a short pitch, your credibility and why their audience would care
  • Even one mention can drive 50–100 trial starts overnight

Final Urgency Push (Days 28–30)

  • Email your full list — subject: "Quick update from the founder"
  • Change the hero badge to "Early Access closes [date]"
  • Urgency converts fence-sitters. This is your biggest conversion window

Projected Trial Starts by Channel

ChannelLowHigh
Personal Network1020
Facebook Groups2030
Reddit510
Facebook / Instagram Ads2030
Google Ads1520
Influencer + Podcast1020
Total80140

Realistic Expectation

At a 20% trial-to-paid conversion rate, this plan delivers 17–28 paying subscribers in month one from a cold start. Hitting 100 paid subscribers typically takes 2–3 months of compounding momentum. Month 1 is about traction, social proof and data — not perfection. Double down on what works in month 2.

PVA — Project Verse App · projectverseapp.com · Confidential · 2026